1 The content and scheduling of sponsored programmes fall within the exclusive responsibility of the broadcaster. The latter shall ensure that the sponsor does not influence the programme in a manner which adversely affects editorial independence.
2 If programmes or sequences of programmes are sponsored in whole or in part, the sponsors must be named at the beginning or end of each programme.
3 Sponsored programmes may neither encourage the conclusion of transactions concerning goods or services of the sponsors or of third parties nor may they contain statements of an advertising nature concerning goods and services.
4 Programmes may not be financed by sponsors who primarily manufacture or sell products or offer services for which advertising is banned under Article 10. Companies active in the area of therapeutic products may sponsor programmes provided no products for which advertising is banned are named or shown and no advertising effect is created for these products in some other way.
5 News programmes and programmes on political current events, as well as programmes and sequences of programmes which are related to the exercise of political rights in the Confederation, cantons and communes may not be sponsored.
1 Per il cuntegn e per il temp d’emissiun d’emissiuns sponsuradas è l’emettur da programs sulettamain responsabel. El procura ch’il sponsur n’influenzeschia betg l’emissiun en ina moda che pregiuditgescha l’independenza redacziunala.
2 Sche emissiuns u serias d’emissiuns èn sponsuradas per part u dal tuttafatg, ston ils sponsurs vegnir numnads al cumenzament u a la fin da mintga emissiun.
3 Emissiuns sponsuradas na dastgan ni animar a concluder acts giuridics pertutgant rauba u prestaziuns dals sponsurs u da terzas persunas ni cuntegnair deposiziuns cun caracter da reclama per rauba e prestaziuns.
4 Emissiuns na dastgan betg vegnir finanziadas da sponsurs che produceschan u vendan en emprima lingia products u porschan prestaziuns, per las qualas igl è scumandà da far reclama tenor l’artitgel 10. Interpresas ch’èn activas en il sectur da medicaments dastgan sponsurar emissiuns, sch’i na vegnan betg numnads u mussads en quest connex products ch’èn suttamess ad in scumond da reclama e sch’i na vegn betg creà en autra moda in effect da reclama per quests products.
5 Emissiuns d’infurmaziun ed emissiuns davart eveniments politics actuals sco er emissiuns e serias d’emissiuns che han in connex cun l’exercitar ils dretgs politics en la Confederaziun, en ils chantuns ed en las vischnancas na dastgan betg vegnir sponsuradas.
This document is not an official publication. Only the publication of the Federal Chancellery is legally binding.
Il presente documento non è una pubblicazione ufficiale. Fa unicamente fede la pubblicazione della Cancelleria federale. Ordinanza sulle pubblicazioni ufficiali, OPubl.